Shorts have never looked so good.

There is something about a slip dress. It is easy yet elegant. Think Michelle Pfeiffer in Scar face. Channel your inner siren in this one from this blue print dress. See the  aebe primera collection here.

Dress up a favorite with an ornate belt.

This is the new little black dress. The style is classic, the fabric like liquid gold. It is perfect for any occasion. See the look here.

Time to try some  kimono inspired fashion.  Pull your outfits together by wearing an obi belt or a cumberbund. See more looks here.

The Primera collection is inspired by  fashion from the sixties and seventies,  the splendor of Marrakesh and the essence of nomadic people.  It is all about flowing luxurious fabrics, vibrant colour and exotics prints. Beauty does transcend time and space. Shop the looks here and here.

Aso ebi which means ‘family cloth’ is the practice of friends and family wearing clothes made of the same fabric for events.  The host tells the guests the colors and  types  of fabric to wear for the occasion. Guests show their support by obliging the request .

Aebe offers a fresh take on the concept of aso ebi. Your party guests will look stunning in pieces from the Primera and Athena collections. The styles are graceful and the fabric choices endless.

The Executive collection combines classic silhouettes with tribal prints. Shop the Executive  collection here.

I once wore a long flowing dress to the grocery store and the checkout clerk asked me,’Where are you going?’ and I replied, ‘home’. The clerk then said, ‘oh’ with a puzzled look on her face. Another time a dental assistant said, “You look nice, are you going somewhere after this?” My answer was, ‘nope’.

We don’t have to be going somewhere to celebrate ourselves. We celebrate the fact that we are here now. We celebrate the fact that we are alive and healthy. aebe is all about celebrating life. Everyday is a special day, a good underwear day, another chance to make our dreams a reality. Not tomorrow……today. And when tomorrow comes we celebrate all over again.

You know that feeling; the moment your friend tells you she is getting married. After your initial excitement, she asks you to be a bridesmaid. Uh oh. Your heart sinks as your mind flashes back to all the unappealing  bridesmaids dresses you have worn in the name of friendship.

Flash forward to your own wedding. You will not do that your friends, because aebe lets you mix things up when it comes to bridesmaids’ attire. You can choose our convertible dresses that can be worn in a variety of styles and pattern to celebrate the individuality of each member of your bridal train. Your friends will thank you, and yes, they will wear them again.